Does STMV2 Offer URL or Element Weighting?

NO! We believe that the best way to make your test results dependable is to evenly split traffic 50/50.

Sometimes people are reluctant to do this, especially if they feel a specific variant could pose potential risk to conversion (so they worry about sending a large volume of traffic to it.) But splitting traffic to say 75% to a 'control' page and 25% to new page would require a considerably longer test to produce a statistically significant result.

We believe that for 99% of users simply dividing traffic equally across all tests is both the easiest and most reliable way to achieve a quick result.

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