What Type of Tests Can I do with STMV2 ?
Users can do two different types of test.
1) A/B Dynamic 'Snippet' Tests:
With A/B Dynamic Snippet Testing each element/variation is rotated dynamically and directly within your webpage or blog page/post. In this type of test all visitors are viewing the same URL. When a site visitor arrives at your page, just one of your test variations is shown to them. And each visitor will see the same variation every time they return to your page to ensure consistency (we do this using cookies).
Dynamic testing works great for testing existing pages and on page elements such as headlines, guarantees, images & video, buy/subscribe buttons, banner ads, calls to action even entire blocks of text. You can test two (and up to six) individual variations of each element in a test with each variant shown equally across all visits for faster results.
2) Split URL/Web Page Tests:
Split URL / Webpage testing, is different from the A/B Dynamic testing, as the test variations here are complete web pages. (eg. different URLs) - For each test you can add two (and up to six) individual web pages which will be measured against each other to determine the best converting.
Split URL testing works great for big changes such as page layouts and new designs, color schemes, offer changes (i.e. physical or digital version of your product or alternative lead magnets), pricing/payment plans etc. We'll provide you with a special rotator link to direct traffic to and each visitor will be shown the same webpage each time they click to ensure consistency (we do this using cookies).